"Within a mere span of six months, my ketamine clinic witnessed a surge in appointments from one fully booked month to an impressive two to three months consistently filled to capacity."

Dr. Sara Herman, Soft Reboot Wellness founder and Medical Director, Harvard-trained board-certified cardiothoracic anesthesiologist, was already investing in digital marketing doing the old traditional approach: blog posting, Facebook Ads, Google ads. This helped to have appointments for one month, although not consistently... 

Watch her talking about how her business thrived:


What a great satisfaction and honor to receive an honest testimonial of the ketamine clinic marketing results we're bringing consistently to our ketamine clinic partners through our Hyper-Local Content Marketing Local Star Campaigns šŸ™šŸ¼



Dr. Sara Herman and Javier Espinoza Ketamine Therapy Marketing Strategy Meeting 2023Dr. Sara Herman and Javier Espinoza - Business Meeting 2023 @ Soft Reboot Wellness

Are you ready to embark on a transformative journey into the world of ketamine clinic marketing? We'll unravel the intricacies of "ketamine marketing" and explore hyper-local strategies.

Join us as we dive into our newest ketamine marketing success story, highlighting a unique marketing approach that led to a significant increase in business within just six months.


Table of Contents

  1. Understanding Ketamine Clinic Marketing
  2. Case Study - Good Ketamine Marketing Can Triple A Business
    1. The Ketamine Marketing Strategy: Hyper-Local Content Marketing
    2. A Focus On Conversion in Ketamine Marketing
  3. Comparing Hyper-Local Ketamine Marketing with Traditional Digital Marketing
    1. SEO vs Content in Ketamine Marketing
    2. Brand Visibility Effect
    3. Know Your Region
    4. Prepare Your Website
    5. Take Advantage of Google Business Profile
  4. Future Prospects for Ketamine Clinics with Hyper Local Content Marketing
  5. Alcyone Marketing - A Specialized Agency for Ketamine Therapy Practices
  6. What To Do Now??

Understanding Ketamine Clinic Marketing

Ketamine marketing is a challenge due to its off-label status for mood disorders and the limitations it presents in traditional digital marketing. This brings specific problems with Facebook ads, highlighting the importance of a nuanced approach in ketamine marketing.

Many ketamine clinics face the situation of having their FB accounts shut down, which is a significant setback in digital marketing efforts.

The first thing to understand in any marketing strategy, especially ketamine marketing, is identifying the audience and leveraging Google visibility, making "ketamine marketing" a critical focal point. Consider this chart:

Ketamine marketing is almost three times more effective when efforts are concentrated on being found in Google, compared with social media.Ketamine marketing is almost three times more effective when efforts are concentrated on being found in Google, compared with social media.

It's clear that putting a priority into having a presence on Google is a winning strategy. This means that you should do whatever is possible to be found where your potential clients are looking for your service.

Just think about this: many psychologists and psychiatrists are starting to refer their patients to ketamine therapy. That's why being found should be your main goal when investing in ketamine marketing.

We can easily see as well that putting all your ketamine marketing "eggs" in the Facebook "basket" puts you in two disadvantages right from the beginning: 1) you are being visible by almost only one third of people looking for ketamine therapy; 2) you're risking your account being shut down.

Last year I talked with Meta to know if I could promote ketamine therapy clinics, and here's their answer:

Meta telling me that it's better to avoid doing Facebook Ads for a friend's Ketamine Clinic.Meta telling me that it's better to avoid doing Facebook Ads for a friend's Ketamine Clinic.

I love Facebook! They know everything about everyone! And that's a goldmine for marketers because we can target our audience with great precision. Unfortunately, when trying to do ketamine marketing, this is not the best approach šŸ˜­

Case Study - Good Ketamine Marketing Can Triple A Business

I'll walk you through  the success of our Local Star campaigns, showcasing how they helped triple the patient numbers of a Silicon Valley ketamine clinic in under six months.

This achievement surpasses the results obtained by a renowned ketamine marketing agency using conventional methods such as blog posting and paid ads.

The Ketamine Marketing Strategy: Hyper-Local Content Marketing

So, what does our Ketamine Marketing involve? Our campaigns create engaging content tailored to specific mood disorders and geographic locations, distributing it across various formats: blog posts, podcasts, PDFs, infographics, videos, and news articles.

This hyper-local omnipresent content marketing approach was pivotal in the clinic's exceptional growth, making "ketamine marketing" a dominant theme throughout.

Alcyone Marketing's Local Star Campaigns: The Trusted Approach for Ketamine MarketingAlcyone Marketing's Local Star Campaigns: The Trusted Approach for Ketamine Marketing

A Focus On Conversion in Ketamine Marketing

Quality leads are essential in ketamine clinic marketing.

I've talked with many ketamine therapy practice owners, who work with the same agency that was working with Dr. Sara when we started our campaigns, and the challenges faced by clinics that rely on paid ads often result in a considerable amount of low-quality leads requiring substantial follow-up, education, and time.

Our campaigns focus on creating high-quality content that boosts conversions, contributing to the success of "ketamine marketing." This approach is evident in our Google Analytics insights.

Local Star Campaigns boost conversions because high quality content is created, distributed, and read by your target audience.Local Star Campaigns boost conversions because high quality content is created, distributed, and read by your target audience.

Comparing Hyper-Local Ketamine Marketing with Traditional Digital Marketing

We've observed that content directly addressing the audience's needs leads to impressive ketamine marketing results, as shown in the following insights:

Conversions are higher with high quality content and local star campaigns for ketamine marketingConversions are higher with high quality content and local star campaigns for ketamine marketing

You can see that organic traffic has the highest engagement rate (in blue, which measures how many time people stay in your site and how many other pages they visit.)

We'll talk about Brand Visibility Effect in just a moment, and it will clarify the terms "referrals" and "(direct)" traffic.

From organic and direct traffic sources we can see the most conversions: 308 (content and brand search) vs 165 (cost per click, CPC, paid ads).

In red Iā€™ve highlighted that our topics are highly engaging with the highest ratio of conversions by user compared to CPC: 200% vs 3.83%!!!

I personally don't like to go into these details because my main focus is our clients having the highest ROI, and that's my real measure, the testimonials and happiness of our clients.

If you haven't watched the video testimonial, go back to the beginning and watch it again! Enough of numbers and statistics, and KPIs, and who has the biggest and who doesn't... šŸ˜œ

Search Engine Optimization vs Content in Ketamine Marketing

Search Engine Optimization is important but not the ultimate solution in ketamine marketing. Here's a comparison between SEO and content marketing within the context of ketamine marketing:

SEO for Ketamine MarketingContent as Ketamine Marketing Strategy
Immediate but Fleeting:
SEO strategies may yield quick visibility boosts, but the landscape changes rapidly with algorithm updates, requiring constant adaptation.
Gradual but Lasting:
Content marketing accumulates value, with educational and informative articles on ketamine treatments gaining long-term recognition and trust. These last two qualities are key for providers to showcase when people are researching for a ketamine clinic nearby.
Cost-Intensive:
High-quality SEO can be considerably expensive, as it often involves technical expertise and continuous refinement.
Budget-Friendly:
Content marketing is generally more cost-effective, leveraging insightful content on ketamine therapy's benefits to attract and retain a dedicated audience.
Algorithm-Dependent:
SEO success is at the mercy of search engine algorithms, making it potentially unstable if search preferences shift.
Evergreen:
Quality content remains timeless, with well-researched pieces on ketamine's therapeutic effects continuing to engage and educate irrespective of algorithm changes.
Results May Vary:
The effectiveness of SEO can be inconsistent, with many clinics not seeing the desired ROI.
Proven Effective:
Content marketing has a proven track record where consistent, valuable content leads to increased patient engagement and clinic inquiries.

In our case, hyper local content for ketamine marketing is even more powerful. Do you remember the image above that shows all the content our Local Star campaigns create and distribute? Now we'll talk about Brand Visibility Effect.

Brand Visibility Effect

Here's the image that will explain this concept clearly:

Brand Visibility Effect bypasses SEO and paid ads because the brand is omnipresent and generates engagement, a crucial aspect of successful ketamine marketing.Brand Visibility Effect bypasses SEO and paid ads because the brand is omnipresent and generates engagement, a crucial aspect of successful ketamine marketing.

I will assume you remember the image above that represents our ketamine marketing campaigns. What we're doing is making the brand omnipresent online. This means that all the content formats that we distribute are like an online visibility boost that search engines detect and when it detects people clicking on the content and going to your website it confirms that your brand is actually important.

Google loves brands. With these campaigns we're building brand equity, which is a value premium that a brand generates. When you are featured on Business Insider, AP News, and other media, you are being endorsed by high authority sites and you gain part of this value.

When people contact you, visit you, talk about you, search for you, all of this is detected by search engines, and here's the magic of our campaigns: you become a Star in your region!

Your traffic will be most of all organic, will be "direct" (people typing your brand name or your name as physician or provider), and will be from "referrals" (all the sites that are talking about you and containing links to your site that people click.)

This was demonstrated above with the ketamine marketing results we've just shared for our Silicon Valley Ketamine Practice case study.

Know Your Region

In the realm of ketamine clinic marketing, understanding your region is paramount. What we did for Soft Reboot Wellness was to establish a plan of action. This plan was our guide to the content we were going to create.

Our goal is to make you visible, and measure this visibility in terms of how much competition there is in a certain location and for a specific mood disorder or pain, and how many times are you visible in the first page of search engine results.

We established the yearly plan in a single meeting with Dr. Sara. We were able to define the locations and mood disorders that were more interesting to the business and off we went! To sustained growth!

Prepare Your Website

When elevating your digital presence, conducting a website audit is very helpful. I said before that SEO is important but is not the solution.

When we started to bring visibility to the business we saw that the website was slow. We optimized this and the ranking started to improve faster as we're used to see. 

Implementing the most efficient ketamine marketing tactics together with improving the business site helped triple the organic keywords.

From approximately 100 words to 300 words is a great improvement considering the quality of content distributed, the quality of leads, and the engagement rate that we've mentioned above.

We've tripled the organic keywords with most of them appearing on the top 10 search engine results.We've tripled the organic keywords with most of them appearing on the top 10 search engine results.

Take Advantage of Google Business Profile

Harness the power of optimizing your clinic's online presence through GBP. We were able to see sustained growth in the Google Business Profile visibility while we were releasing our campaigns.

GBP is crucial in getting more clients since 75% of clients go to the first 3 businesses displayed on the Google Maps 3-Pack.

Here's an example of how we were able to put this case study clinic on the 3-Pack:

Before the campaign, no 3-Pack appeared.Before the campaign, no 3-Pack appeared.

After we did our campaign we were able to position the practice in the 3-Pack:

After the campaign we achieved 3-Pack presence.After the campaign we achieved 3-Pack presence.

We were able to see great results in how people were contacting the business through GBP:

Calls grew a surprising 300% compared to one year before when doing traditional digital marketing.
140% more website clicks compared to one year before doing traditional digital marketing.

GBP is very powerful and I strongly suggest our customers to optimize it accordingly, and this doesn't mean to only post updates. We have a strong expertise on this and you can get a report of what you could do to improve it by clicking here.

Future Prospects for Ketamine Clinics with Hyper Local Ketamine Marketing

AI era has arrived and this means that anyone will be able to produce content. Why are we not afraid of this at Alcyone Marketing? Because:

  • Brand searches, referrals from other sites (backlinks), clicks, and traffic are now crucial in differentiating high quality ketamine treatment clinics.
  • Highly engaging and quality content that provides value and answers to peoples questions regarding ketamine becomes vital. AI can help create content but human input is what really makes the difference.
  • A strong strategy based on the business's needs and their regional situation gives an advantage to other clinics using traditional marketing efforts.

If you're curious to know how you could be more strategic and harvest faster crops in your ketamine marketing efforts, get a custom report here and start opening your mind to new horizons in online visibility possibilities and business growth.

Alcyone - Your Partner in Ketamine Therapy Growth

With a unique focus on ketamine clinics and their growth we're more than excited to offer businesses interested in expanding their online presence and help more people live a better life a FREE report that will help these practices to put their online marketing efforts in the right place and to harvest great results.

Let's have a digital coffee with us at Alcyone Marketing and we'll show you how we can help your clinic thrive in the world of "ketamine marketing."

What To Do Now?

As you embark on the journey of ketamine clinic marketing, armed with insights and strategies, the road ahead holds immense promise.

Let Alcyone Marketing be your guiding star as we continue this voyage towards achieving exponential growth for your ketamine clinic!

Ready to explore the possibilities? Click the button below, book a digital coffee break with us, and take your first step into personal and business growth, just as Dr. Sara did.

Get Your Free Online Visibility Report and Find Out Your Growth Opportunities


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