By Javier Espinoza - July 4, 2023
Mastering hyperlocal content for your ketamine clinic isn't just about carving out your digital real estate. It's about rooting your practice in the heart of your community through online visibility, specifically where your potential new patients are, while leveraging high-authority media outlets like Yahoo!, Bloomberg, AP News, FOX, and Newsmax to amplify your clinic's reputation.
It's about speaking to your audience in a language that they resonate with and providing them with stories and proof of your success in the treatment of mental health struggles with ketamine therapy.
This article will illuminate your path to achieving this.
Picture your clinic ...
By Javier Espinoza
As a provider of ketamine therapy, you understand the importance of being seen as an authoritative and trustworthy source of information. With the rise of AI-generated content, you may be wondering how this fits into Google's approach to ranking and showcasing high-quality content.Google has always valued the power of AI to deliver helpful information to users. However, it understands that not all AI-generated content is created equal. That's why they focus on rewarding content that demonstrates qualities of expertise, experience, authoritativeness, and trustworthiness (E-E-A-T) in their ranking systems.Their goal has always been to reward high-quality, original content, regardless of how ...
By Javier Espinoza
Approx. reading time: 6 minutesWhen there is no financial capital to support a digital marketing strategy and build expertise, a digital marketing strategy can seem worthless. According to market experts, B2C companies spend almost 14% of their revenue on marketing, while B2B companies spend slightly less than 7%.What to consider when planning your marketing budget:Understand The Sales ProcessHaving Marketing GoalsAssess Previous StrategiesFactor In Content Marketing CostsConsider Different OptionsAllocate According To A FormulaFinal ThoughtsLet's explore all these topics.Effective communication has become easier and increasingly convenient in recent years, as the widespread adoption of technology and the internet now allows businesses to ...
By Javier Espinoza - December 20, 2022
Ketamine therapies are beginning to get more mainstream and unfortunately, there's still a paradigm to break... and it's not easy! Getting new clients is still another issue! Many people don't have an idea of how these therapies could help. Finding the right way to get new clients for these therapies is a must. I know it is not easy... I totally get it, I was influenced by my family and friends before knowing the power of these therapies, and now they have opened their minds to the benefits these "tools" bring. The good thing is that there's an open space for ketamine therapies ...
By Javier Espinoza
Psychedelic therapies are beginning to get noticed and unfortunately, there's a paradigm to break... and it's not easy! Getting new clients is still another issue! Many people don't have an idea of how these therapies could help. Finding the right way to get new clients for these therapies is a must. I know it is not easy... I totally get it, I was influenced by my family and friends before knowing the power of these therapies, and now they have opened their minds to the benefits these "tools" bring. The good thing is that there's an open space for psychedelic therapies to thrive ...
Reading Time: 3 minutesPaid ads are useful, but shouldn't be the first marketing approach. Companies are getting lawsuits for privacy violations. They defend themselves by saying it’s a normal practice in the industry. This argument is posing a great risk to all businesses that operate similarly. People are more aware of privacy being violated and they decline the use of their data, which is the oxygen of rentable paid ads.It might not be directly related to your specific industry but this is what happened:In the month since a federal appellate court revived a 2019 lawsuit against ad tech firm NaviStone for ...
Reading Time: 5 minutesThe customer, patient, client, or whatever you want to call them, is the soul of your business.Having a clear path on how to turn someone who doesn't know you into a raving fan is essential. Marketing success begins with a well-planned strategy. A well-defined digital marketing strategy is either not in place in more than half of the brands, or it has not yet been adopted. In order to achieve your marketing objectives, expose the resources needed, and outline the steps to take, you need a digital marketing strategy. With the right digital business techniques, you can design powerful digital ...
The fact that a conversation with an Uber driver is not uncommon or seeing a Hollywood celebrity dedicate an episode of her series to talk about psychotherapy with the assistance of psychedelics is a strong indicator that this type of therapy is not just an underground topic, but is already an industry that deserves attention.This post talks about what should be seriously considered from a scientific point of view as well as from the point of view of the great potential that these therapies have for all of us to live in a better world.The “cab driver test” is a ...
There are plenty of psychedelic scenes in kids' cartoons, even ones that are geared toward adults. Here are some of the best.Artists have been trying to capture the essence of a psychedelic journey in many forms, but possibly the best form is animation. With nothing but their imagination to guide them, animators have the freedom to create anything they can dream up. Since the beginning of the form, animators have been primarily employed to create cartoons for children, but that doesn’t stop them from trying to create something trippy and groundbreaking. Here are some of the best psychedelic scenes from ...