Approx. reading time: 6 minutesWhen there is no financial capital to support a digital marketing strategy and build expertise, a digital marketing strategy can seem worthless. According to market experts, B2C companies spend almost 14% of their revenue on marketing, while B2B companies spend slightly less than 7%.What to consider when planning your marketing budget:Understand The Sales ProcessHaving Marketing GoalsAssess Previous StrategiesFactor In Content Marketing CostsConsider Different OptionsAllocate According To ...

Reading Time: 3 minutesPaid ads are useful, but shouldn't be the first marketing approach. Companies are getting lawsuits for privacy violations. They defend themselves by saying it’s a normal practice in the industry. This argument is posing a great risk to all businesses that operate similarly. People are more aware of privacy being violated and they decline the use of their data, which is the oxygen of rentable paid ads.It might ...

Reading Time: 5 minutesThe customer, patient, client, or whatever you want to call them, is the soul of your business.Having a clear path on how to turn someone who doesn't know you into a raving fan is essential.  Marketing success begins with a well-planned strategy. A well-defined digital marketing strategy is either not in place in more than half of the brands, or it has not yet been adopted. In order to ...